Home Selling Guide

Pricing Your Home

The Most Amount of Money in the Least Amount of Time: Prior to listing your home on the market, we will do a comprehensive “Comparative Market Analysis” (CMA) considering sales data and similar local homes currently for sale in the area. We will discuss pricing strategy and what steps we will take in order to work within your timeline.

Maximize The Value of Your Property: When sellers ask how long it takes to sell, there is no easy answer. While some properties sell in a few days, others take several months. One of the key factors that influence a sale and that you control is the condition of the property. Here are some suggestions on what you can do to prepare for listing your property on the market. 

  • Declutter & Depersonalize 
  • Enhance Curb Appeal 
  • General Cleaning
  • Important Repairs 

We Can Provide Direction: Properly staged homes drive up the buyer’s perceived value and sell faster for more money than comparable non-staged homes. And if needed, we can also provide a list of the most reliable and dependable tradesmen in the local area – carpenters, painters, roofers, landscapers, plumbers, electricians, etc. 

Marketing Your Home

How Do Buyers Find Homes:  According to a 2019 National Association of Realtors® study, the following categories account for 93% of the ways that buyers found the homes they ultimately purchased.

  • 51% – The Internet
  • 34% – Real Estate Agents
  • 8%   – Yard Signs & Open Houses

SmartMLS:  Your home will be listed on SmartMLS, the online multiple listing service used by Realtors® to find homes for their clients. Your home will be available for showing appointments by all Realtors® throughout Connecticut.

Maximum Exposure:  We make your home available to the “Search Feature” on every real estate agencies website throughout the country. This includes national franchise offices, and independent broker offices alike.  Your home will also be listed with the largest national media platforms such as Realtor.com, Zillow, Trulia, Homes.com and Homesnap. Our goal is to create a high demand for your property among multiple qualified buyers so they compete for your property.

Photography / Videography:  We will take 40 high quality photographs of your home and additionally create a 1.5 – 3 minute “Virtual Video Tour” of your home, which will be seen across all search & media platforms and also the List N Show Youtube channel, Facebook page & Instagram.

Yard Sign: A swing post yard sign will be installed.

Open House:  We will conduct a well advertised open house within the first 30 days that your home is on the market.

Virtual Open House Tour: We will create a 6-12 minute narrated virtual open house video tour of your home using drone & gimbal technologies.  The open house is conducted on Facebook Live and is made available for repeat viewings on:


Of course, as with any contract involving parties on different sides there is negotiating that needs to take place in order to proceed and move forward with the transaction.  

The first bit of negotiating will be with the offer itself.  With the terms of the offer there is much more to consider than just the price. There may be closing costs requested (What does that mean?); there’ll be different types of financing to consider (what does that mean?); inspection dates (what is a reasonable amount of time?); mortgage commitment dates (how long SHOULD it take?); perhaps the Buyers have a home to sell (How does that come into play?); the amount of deposits to hold in escrow (can you keep it if the buyers terminate?); and more.  There is a lot to unpack here.  Your experienced agent understands it all and can explain.

A second round of negotiations can come into play once the buyer inspections have been completed and a problem has been uncovered.  The buyers may request for items to be repaired or for a credit to be given in lieu of the repair or they will mix and match both of these and multiple issues.  Per the language contained in the Purchase & Sale Contract you have a limited timeframe to negotiate these repair remedies and come to a resolution.  What is reasonable?  What is your responsibility?   Should you get second opinions and quotes?  What is a reasonable request?   Again there is a lot to unpack and sift through here within a limited amount of time.  

You need an experienced agent to walk you through it all.  

Scroll to Top